Interactive Design-project 1
Interactive Design-project 1
15/10/2025-01/11/2025
YUAN XIAOYUE, 0367988
Bachelor of Design (Honours) in Creative Media
Interactive Design-project 1
Instructions：
Project 1：
We need to select an existing website that we believe has several design and user experience issues and prepare a detailed redesign proposal. The proposal should cover the following key aspects:
Objective:
The objective of this assignment is to develop a comprehensive proposal for the redesign of an existing website. The proposal should
demonstrate your ability to critically evaluate a website’s design and functionality, and to propose design solutions that enhance user experience, aesthetics, and performance.
Assignment Description:
You are required to select an existing website which you feel has several design and UX issue and prepare a detailed proposal for its redesign. The proposal should address the following key aspects:
Website Analysis:
Current Design Evaluation:
Provide a critique of the current design, focusing on layout, color scheme, typography, imagery, and overall aesthetics. User Experience (UX): Assess the site’s usability, navigation, accessibility, and responsiveness. Identify pain points or areas that could be improved.
Functionality:
Evaluate the website’s performance, including load times, interactivity, and compatibility across different devices and browsers.
Redesign Goals:
Objectives: Clearly define the goals of the redesign (e.g., improved usability, modernized look, enhanced brand alignment).
Target Audience:
Describe the intended audience for the redesigned website and how the new design will better meet their needs.
Design Proposal:
Visual Design Concepts: Present your ideas for the new visual design, including visual references, mood board, and wireframes. Discuss the rationale behind your design choices.
UX Enhancements:
Propose changes to improve user experience, such as simplified navigation, better content organization, or enhanced interactivity.
Technical Considerations: Outline any technical updates or changes, such as optimizing for mobile devices, or improving load times
The objective of this assignment is to develop a comprehensive proposal for the redesign of an existing website. The proposal should
demonstrate your ability to critically evaluate a website’s design and functionality, and to propose design solutions that enhance user experience, aesthetics, and performance.
Assignment Description:
You are required to select an existing website which you feel has several design and UX issue and prepare a detailed proposal for its redesign. The proposal should address the following key aspects:
Website Analysis:
Current Design Evaluation:
Provide a critique of the current design, focusing on layout, color scheme, typography, imagery, and overall aesthetics. User Experience (UX): Assess the site’s usability, navigation, accessibility, and responsiveness. Identify pain points or areas that could be improved.
Functionality:
Evaluate the website’s performance, including load times, interactivity, and compatibility across different devices and browsers.
Redesign Goals:
Objectives: Clearly define the goals of the redesign (e.g., improved usability, modernized look, enhanced brand alignment).
Target Audience:
Describe the intended audience for the redesigned website and how the new design will better meet their needs.
Design Proposal:
Visual Design Concepts: Present your ideas for the new visual design, including visual references, mood board, and wireframes. Discuss the rationale behind your design choices.
UX Enhancements:
Propose changes to improve user experience, such as simplified navigation, better content organization, or enhanced interactivity.
Technical Considerations: Outline any technical updates or changes, such as optimizing for mobile devices, or improving load times
Task Results:
Website Redesign Proposal:
Secret Recipe：https://www.secretrecipe.com.my/
Proposal PDF:
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